The Ron Swanson’s and Tom Haverford’s of Green Buildings

Pawnee_USGBC4

Here’s hoping that the team from Parks and Recreation will do a Greenbuildings-themed spin-off.  I’m putting the idea out there today on the chance it will catch the eye of the show’s creators and sponsors in time for Greenbuild 2015 in Washington DC this week.  That would be a great place to put out a casting call.  There they’ll find many ernest, enthusiastic problem-solvers like Amy Poehler’s Leslie Knope, as well as fast-talking, idea-spewing Tom Haverford‘s and men and women of few words and many talents like Ron Swanson.  

It’s a huge generalization, (but I’ll say it anyway) the Internet of Things era has brought many entrepreneurial Tom Haverfords into the buildings industries, and Ron Swansons are well represented in traditional commercial building design, construction, operations and maintenance. The combination makes for great comedy and, actually, spurs innovation too. Having both types of people in one industry is propelling us into the future as they work together toward a digital strategy for keeping buildings running at top energy and comfort performance. The Tom’s and Ron’s balance each other out on topics like the meaning of work, the seeking of fame, the value of social media,  Here’s what I mean:

 How Ron-versus-Tom Define a Product

Ron_Swanson_woodworking

GIF: Popsugar Assets

How Ron-versus-Tom Market a Product

GIF: Chirokee Files

GIF: OUT.com

GIF: 38 Media

How Ron-versus-Tom Feel about Social Media

GIF: Imgur

Image: NBC

How Ron-versus-Tom Feel about Awards

Image: Pinimg

Contributing Editor, automatedbuildings.com. Providing news and analysis of innovations in Buildings Control and Facilities Management that leverage Mobile Apps, Cloud Services and M2M Wi-Fi and Wireless Broadband networking.

Tagged with: , ,
Posted in NEWS

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Content Marketing Services

BuildingContext is a marketing partner that understands data-driven buildings. We can create compelling original content that speaks to your target audience. We'll also work to promote your messaging across blogs, social, search engines and other channels to attract, inform and convert the right people at the right time.

Follow @BuildingContext
%d bloggers like this: