Genentech/Roche has innovation in its DNA, and is now showing all the markers of a leader in data-driven strategies for facilities management and building operations. Genentech/Roche cut the ribbon on its latest building in South San Francisco on May 21st, with California Governor Jerry Brown holding the scissors. The Governor came to call attention to how such private … Continue reading Genentech Manages Large Portfolio of Critical Facilities by ‘One Set of Numbers’ Rule
Category: CONTENT MARKETING
New Work: Interactive Timeline for Automated Buildings
Click here, then click Continue to explore 15 years of thought-leadership in the Automated Buildings industry: Here's a just-completed BuildingContext.me project. It started when I read Ken Sinclair's - automatedbuildings.com's March Obix review and was pointed back to dinosaur bones: Writing in 2002, Eric Craton and Dave Robin of Automated Logic described a path that is still ahead of us. My … Continue reading New Work: Interactive Timeline for Automated Buildings
A Question of Gravity: Who Owns the Future of Smart Buildings and Cities?
“Where is the center of gravity?” The question gave everyone pause at a recent Smarter Cities roundtable discussion held by the Silicon Valley Forum. It contained the embedded metaphor that clouds of data are amassing around our existing buildings and cities forming a vortex-like swirl of innovation opportunities. When sufficient gravitational force is present, there … Continue reading A Question of Gravity: Who Owns the Future of Smart Buildings and Cities?
@ Corner of Content & Buildings
Some ask why the buildings industry is so slow to adopt new technology to cut energy waste. Technology vendors will say that their biggest challenge is identifying the target customer. There can be multiple gate-keepers, budgetary authorities and end-customers. Putting all the personas in order is a puzzle. Titles like architect, engineer, facilities manager, system … Continue reading @ Corner of Content & Buildings
What is Content Marketing?
Marketing Automation platform vendor Marketo puts it this way: "Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism." Marketo, Hubspot, Act-On—they are all freely sharing advice on content because it's the fuel … Continue reading What is Content Marketing?
Case Studies Needed!
There's agreement that financing is the big obstacle to energy efficiency. Case studies that document and certify energy savings and occupant feedback are all-important to making the ROI argument to financial types. They should be easy. Just follow a standard “problem-solution-results” (PSR) protocol in a format which allows apples-to-apples comparisons. But, for building energy upgrades, quantitative … Continue reading Case Studies Needed!
Building Automation eBook in the Making
Another new ‘Content Hero’ among my list of buildings professionals using social media to share their industry insight is Zach Denning, currently a Sales Engineer work in the Building Automation Division of Western Allied Mechanical. Per his Linkedin profile, Zach has recognized a gap between mechanical engineering firms that design sophisticated energy-efficient systems and automation … Continue reading Building Automation eBook in the Making
Battle of Words
Marketo recently published an infographic about how Content Marketing differs from Traditional Advertising. While I appreciate all the buzz the platform vendors have created around story telling, it's been my experience that the lessons they preach need significant tweaking before they make sense in a buildings context. In another free downloadable asset, Marketo talks about the complex buying process as … Continue reading Battle of Words
The Vast Buildings Market Demands Skillful Segmentation and Targeting
Just because there is a seemingly limitless number of commercial buildings and so many of them are so BAD - that is, uncomfortable, energy wasting and otherwise lacking in productivity features - there is always a huge potential market for any solution to make them better. However, whether you pick a segment by building type, … Continue reading The Vast Buildings Market Demands Skillful Segmentation and Targeting