Almost Viral – McKenney’s Eglin Story

How high is the bar in my chosen niche, storytelling for buildings professionals? Spreading word through their highly fragmented industries and markets is hard. So winning pick-up by more than a handful of cross-discipline hub-influencers is 'viral'. Recently, McKenney’s, a well-established building systems integration and contracting firm out of Atlanta, achieved that goal with its story … Continue reading Almost Viral – McKenney’s Eglin Story

Applying Whole-Building Thinking to Content Strategy

My introduction to the buildings industry began in 2007 when I led the awareness campaign for the IDeAs Z-squared facility, one of the USA's first net zero energy buildings. I was schooled in whole building design principles and the integrated design process from American Institute of Architecture Fellows from EHDD Architecture and Integral Group. Basically, this process involves thinking about … Continue reading Applying Whole-Building Thinking to Content Strategy