Is this generation of tech innovation just fluff? Media site TechCrunch.com published a plea from Senior Editor Matt Burns for the Tech world to pay some attention to the crisis of contaminated water in Flint, Michigan: “Let’s fix this. Let’s use the tools that allow us to deliver booze on demand and the tools that let … Continue reading Social Media Tech: Fluff and Foundational at the Same Time
Tag: Social Media
The Ron Swanson’s and Tom Haverford’s of Green Buildings
Here's hoping that the team from Parks and Recreation will do a Greenbuildings-themed spin-off. I’m putting the idea out there today on the chance it will catch the eye of the show’s creators and sponsors in time for Greenbuild 2015 in Washington DC this week. That would be a great place to put out a casting call. … Continue reading The Ron Swanson’s and Tom Haverford’s of Green Buildings
Sound Bites, Surprises and Solid Advice from the Smart Building Integrator Summit (SBIS) at IBcon 2014
Big-brand tech companies and Rock Star-caliber personalities in real estate management and data security came calling on the buildings industry at the Smart Building Integrator Summit (SBIS) on June 17th, the day before IBcon 2014 opened in Las Vegas. Their common message was that open-architected, interoperable building automation systems (BAS) are at the nucleus of the next phase of … Continue reading Sound Bites, Surprises and Solid Advice from the Smart Building Integrator Summit (SBIS) at IBcon 2014
New Work: Interactive Timeline for Automated Buildings
Click here, then click Continue to explore 15 years of thought-leadership in the Automated Buildings industry: Here's a just-completed BuildingContext.me project. It started when I read Ken Sinclair's - automatedbuildings.com's March Obix review and was pointed back to dinosaur bones: Writing in 2002, Eric Craton and Dave Robin of Automated Logic described a path that is still ahead of us. My … Continue reading New Work: Interactive Timeline for Automated Buildings
A Question of Gravity: Who Owns the Future of Smart Buildings and Cities?
“Where is the center of gravity?” The question gave everyone pause at a recent Smarter Cities roundtable discussion held by the Silicon Valley Forum. It contained the embedded metaphor that clouds of data are amassing around our existing buildings and cities forming a vortex-like swirl of innovation opportunities. When sufficient gravitational force is present, there … Continue reading A Question of Gravity: Who Owns the Future of Smart Buildings and Cities?
What is Content Marketing?
Marketing Automation platform vendor Marketo puts it this way: "Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism." Marketo, Hubspot, Act-On—they are all freely sharing advice on content because it's the fuel … Continue reading What is Content Marketing?
Case Studies Needed!
There's agreement that financing is the big obstacle to energy efficiency. Case studies that document and certify energy savings and occupant feedback are all-important to making the ROI argument to financial types. They should be easy. Just follow a standard “problem-solution-results” (PSR) protocol in a format which allows apples-to-apples comparisons. But, for building energy upgrades, quantitative … Continue reading Case Studies Needed!
Building Automation eBook in the Making
Another new ‘Content Hero’ among my list of buildings professionals using social media to share their industry insight is Zach Denning, currently a Sales Engineer work in the Building Automation Division of Western Allied Mechanical. Per his Linkedin profile, Zach has recognized a gap between mechanical engineering firms that design sophisticated energy-efficient systems and automation … Continue reading Building Automation eBook in the Making
In the category of building industry personalities and brands that are leading their peers in how to do Content Marketing, Abel Ramirez II, creator and author of The Controls Freak blog is a stand-out. He typifies the kind of 'jack-of-all-automation-systems' personality that populate the world of buildings controls. He writes: "Many times when I am thinking of … Continue reading Controls Freak