Hype is just a natural and necessary ingredient in the life cycle of any technology. So says the IT Research firm Gartner Group, and it has been producing yearly Hype Cycle curves for about 20 years. In his book Leadership B.S., Jeffrey Pfeffer, Stanford Professor, writes that the ability to hype, a.k.a. to lie, is one of the traits that makes … Continue reading Of Pitchforks and Haystacks
Click here, then click Continue to explore 15 years of thought-leadership in the Automated Buildings industry: Here's a just-completed BuildingContext.me project. It started when I read Ken Sinclair's - automatedbuildings.com's March Obix review and was pointed back to dinosaur bones: Writing in 2002, Eric Craton and Dave Robin of Automated Logic described a path that is still ahead of us. My … Continue reading New Work: Interactive Timeline for Automated Buildings
“Where is the center of gravity?” The question gave everyone pause at a recent Smarter Cities roundtable discussion held by the Silicon Valley Forum. It contained the embedded metaphor that clouds of data are amassing around our existing buildings and cities forming a vortex-like swirl of innovation opportunities. When sufficient gravitational force is present, there … Continue reading A Question of Gravity: Who Owns the Future of Smart Buildings and Cities?
Some ask why the buildings industry is so slow to adopt new technology to cut energy waste. Technology vendors will say that their biggest challenge is identifying the target customer. There can be multiple gate-keepers, budgetary authorities and end-customers. Putting all the personas in order is a puzzle. Titles like architect, engineer, facilities manager, system … Continue reading @ Corner of Content & Buildings
Marketing Automation platform vendor Marketo puts it this way: "Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism." Marketo, Hubspot, Act-On—they are all freely sharing advice on content because it's the fuel … Continue reading What is Content Marketing?
There's agreement that financing is the big obstacle to energy efficiency. Case studies that document and certify energy savings and occupant feedback are all-important to making the ROI argument to financial types. They should be easy. Just follow a standard “problem-solution-results” (PSR) protocol in a format which allows apples-to-apples comparisons. But, for building energy upgrades, quantitative … Continue reading Case Studies Needed!
Another new ‘Content Hero’ among my list of buildings professionals using social media to share their industry insight is Zach Denning, currently a Sales Engineer work in the Building Automation Division of Western Allied Mechanical. Per his Linkedin profile, Zach has recognized a gap between mechanical engineering firms that design sophisticated energy-efficient systems and automation … Continue reading Building Automation eBook in the Making