from Alper Uzmezler, BASSG Projects
Those who have studied the dynamics of technology markets over the decades hold that in times of rapid technology innovation and market growth, a company with a dominant product offering does well not to attempt to meet every customer need by itself. The better long-term strategy is to develop a strong partner network to fill out solutions. This approach offers better potential for delighting customers in all vertical markets and geographies. And many companies working together to grow a market are going to have better success than one company working alone. When it comes to the emerging Buildings Internet of Things (BIoT) market, the SkySpark™ Ecosystem is proving this theory once again. SkyFoundry’s network of Value Added Distributors (VADs) and Value Added Resellers (VARs) is going a long way towards making the SkySpark Analytics-to-Action Cycle a seamless, low-friction machine.
In the tech product marketing book, Crossing the Chasm, author Geoffrey Moore explains the concept of ‘whole product’ as all the complementary software applications, devices and services needed to fill out a core product to deliver compelling value to ‘Main Street’ customers. In this case, the ‘Main Street’ customers seeking a solution are all the building systems integration professionals and facilities teams that know a lot about their buildings but less about IT—particularly best practices in coding mobile and web apps and in managing large stores of digital data. To arrive at a building operational analytics platform that fulfills their whole product needs, system integrators can customize a solution that combines complementary offerings from within the SkySpark Ecosystem.
- To better understand the various needs that arise when using an analytics engine like SkySpark consider that there are at least four major data challenges to face:
- You need to collect, or aggregate the data.
- You need to prep the data for analysis. For building data, this phase involves a large effort to appropriately name all assets and assign metadata, or tags.
- You need to present the data in visualizations that best match the mediums, styles and formats of the target audience.
- And, when faults and anomalies are identified, you need that information to
- Trigger manual action on the part of the facilities maintenance team and/or
- Trigger changes to the automated control sequence.
A key member of the SkySpark Ecosystem, BASSG has solutions for each of these phases in the SkySpark Analytics-to-Action Cycle. When you add these applications to the SkySpark core and complement with other apps available from other value-add developer partners, you get a very robust ‘whole product’ platform for building operational analytics and the Building Internet of Things. Read more about each of the BASSG solutions in our August AutomatedBuildings.com article.